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02/2026
Interview with Schalk Opperman, GM/MD at Merck Croatia & Slovenia...
02/2026
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Innovative Pharmaceutical Initiative – iF!
19
innovative pharmaceutical companies
703
employees
56
% of the Croatian medicines market
32
M Eur of transferred value in 2024
30
years of the Association’s activity
> Healthcare of Future
Healthcare of Future
Healthcare is a crucial segment of public interest with a direct impact on human capital, economy and well-being of the nation. Every decision we make directly affects all of us today, but it also shapes the healthcare system for the next decades and generations. The modernization of hospitals, digitalization of processes, investment in equipment and staff education, as well as systematic monitoring of treatment outcomes, are not luxuries or optional upgrades — they are essential prerequisites to ensure that every citizen receives high-quality, accessible, and timely care.
What are Treatment Outcomes?
Definition
Treatment outcomes are measurable changes in patient’s health that occur as a result of medical care.
Measurement and Standardization
Outcomes should be measured in a standardized and comparable way across institutions and countries in order to:
- identify what brings the best results,
- compare and improve practices,
- enhance the quality of healthcare.
Types of outcomes
- Clinical outcomes: mortality, survival, complications.
- Patient-reported outcomes: disease symptoms, pain, functional ability, quality of life, ability to perform daily activities.
! Patient involvement:
Patients must be involved in defining outcomes to ensure that results are relevant and focused on what truly matters to them.
Why Are Treatment Outcomes Important?
1. Shifting healthcare systems towards value
Focus moves from the number of services provided to actual patients’ results, enabling more efficient use of resources and higher quality of care.
2. Improving efficiency and equity
Monitoring outcome differences helps reduce inequalities and raise standards in areas with poorer results.
3. Transparency and accountability
Public reporting of treatment outcomes fosters accountability among healthcare institutions and increases patient awareness.
4. Learning from best practices and continuous improvement
Comparable data enables the identification of best practices and systematic improvement of treatment protocols.
5. Better communication and patient engagement
Monitoring outcome differences helps reduce inequalities and raise standards in areas with poorer results.
6. Sustainable healthcare spending
Reliable data enables investments in areas that deliver the greatest value, preventing waste on unnecessary procedures. Better outcomes lead to a more efficient healthcare system, releasing resources for innovative treatments.
Learn more at the Initiative pages:
The international conference presents experiences and knowledge on the importance of monitoring treatment outcomes for the transformation of healthcare systems
The international conference presents experiences and knowledge on the importance of monitoring treatment outcomes for the transformation of healthcare systems
Do we have a plan for the healthcare system we need by 2030?
Modern
- What should next-generation hospitals look like—and how many do we need?
- Are we thinking about the hospitals of the future from the procedural, technological and architectural perspective that truly reflect real healthcare needs?
- Should we repair outdated facilities or build modern hospitals of the future?
- Are today’s hospitals aligned with the needs of a modern healthcare system?
- Do we have an equipment renewal plan based on real population health needs? Are we monitoring the efficiency of diagnostic devices and procedures?
- Is the healthcare system adapting to new technologies?
- Are we fully utilizing the benefits of digitalization to improve management and processes?
- Are we creating interconnected hospitals and developing centers of excellence?
- Are we applying modern scientific and medical achievements to offer patients the best possible treatment options?
Available
- Is primary healthcare available to every citizen at the moment they need it? Is communication with family doctors adapted to modern channels? Is the system for prioritizing patients in primary care efficient and fast enough? Can general practitioners schedule patients for key diagnostic tests within a reasonable timeframe?
- Are specialists, diagnostic tests and procedures available to citizens within acceptable waiting period?
- Is emergency care across Croatia able to respond quickly enough to provide care within the “golden hour” after injury or sudden deterioration?
Functional
- Is the collected data easily linkable and applicable for the healthcare system and outcomes analysis?
- Does e-Health function effectively? Do patient data and financial flows follow the patient throughout the patient pathway?
- Are hospitals organized to ensure a multidisciplinary approach to each patient?
- Are clinical guidelines up-to-date with the latest knowledge? Are they regularly revised? Do they enable personalized treatment and patient choice? Does the patient have timely access to all relevant information?
Sustainable
- Compared to other EU member states, are we investing enough in healthcare?
- Do we have a sustainable structure of revenues and expenditures?
- Do we have a long-term financial plan for the next three years and for the end of the decade?
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Treatment Outcomes:
Monitoring = Improvement
PATIENT-CENTERED
Care
- Right to accessibility
- Right to information
- Right to free choice
- Right to respect patient’s time
- Right to security
- Right to innovation
- Right to individual approach
Learn more at the Initiative pages:
Innovative therapies improve the quality of life of patients by reducing the need for intensive, lifelong treatment.
Innovative therapies improve the quality of life of patients by reducing the need for intensive, lifelong treatment.