Strategic Projects
Initiatives
Useful Links
News
02/2021
Advances in the research and development of therapeutic options witnessed in recent years...
02/2021
There are significant differences in treatment outcomes across European Union member states, and...
02/2021
Thanks to new knowledge and the discovery of new medicines that had previously...
Innovative Pharmaceutical Initiative – iF!
19
innovative pharmaceutical companies
703
employees
56
% of the Croatian medicines market
32
MM Eur of transferred value in 2024
30
years of the Association’s activity
Strategy
Provide modern innovative medical products for Croatian citizens, as well as educate healthcare professionals and the general population about the latest advances regarding medicines, vaccines and medical products. To inform and educate all interested groups by organizing trainings, seminars, lectures in cooperation with healthcare administration. Development of the Association’s Code of Conduct on the principles of ethical promotion of medicines and transfer of information to the general population. Improve transparent market competition.
Strategic goals
1. Innovation
in medicine as a way to better human health and well-being.
2. Ethics
as the business foundation of all members of the Association.
3. Partnership
with all interested parties to improve the health system.
4. Social responsibility
towards the community.
Four pillars
Innovation
Importance of innovation for health improvement and economic sustainability.
Outcomes
Treatment outcomes as a main criterion and value measure.
Education
Permanent medical education and positioning of pharma industry’s key role.
Patients
Patient / health is in the center and that is why we are all here.